John Lenczowski in 2011 published an important book on strengthening American public diplomacy efforts, Full Spectrum Diplomacy and Grand Strategy: Reforming the Structure and Culture of U.S. Foreign Policy. Russia’s occupation of Crimea in 2014 has clearly demonstrated the need for reforming US public diplomacy. It is important to counter Russian disinformation in the ongoing war of ideas. The present Russian leader is clearly bent on restoring the Russian empire.
Countries that are under threat, except Ukraine, are for instance Estonia, Latvia, Lithuania, Poland and Romania.
Lenczowski in his book offered a solution to one of the greatest weaknesses in US foreign policy that has allowed the increase of an unprecedented anti-Americanism of recent years. The US government’s inability to conduct the “full spectrum” of diplomatic arts and integrate them with the other arts of statecraft at the level of grand strategy has opened a window of opportunity for Russian political warfare.
The analysis presents a critique of how the US Department of State’s focus on traditional, government-to-government diplomacy comes at the expense of public diplomacy. “Public diplomacy” is defined in the broadest sense as including all those arts that involve relations with, and influence over, foreign publics and opinion leaders, including cultural diplomacy, exchanges, information policy, strategic communications, psychological strategy, political action, political warfare, and wars of ideas.
Author John Lenczowski, one of the first modern advocates for the strategic integration of all the instruments of national power, calls for the development of an “influence culture” in US foreign policy, and provides a roadmap for reforming the structure and culture of American diplomacy. While addressing contemporary US foreign policy, this study presented lessons in statecraft and grand strategy that are applicable for all times and places. Full Spectrum Diplomacy and Grand Strategy thus raises issues that are relevant not only to diplomats but also to practitioners of military strategy, and statecraft. Dr Lencowski has recently called for the creation of a US Public Diplomacy Agency and extended American foreign language broadcasts and strengthening of Radio Free Europe, Radio Liberty, and Radio Free Asia.
John Lenczowski is founder and president of The Institute of World Politics, an independent graduate school of national security and international affairs in Washington, D.C.
From 1981 to 1983 Dr. Lenczowski served in the State Department in the Bureau of European Affairs and as Special Advisor to the Under Secretary for Political Affairs. From 1983 to 1987 he was Director of European and Soviet Affairs at the National Security Council. In that capacity, he served as principal Soviet affairs adviser to President Reagan.
Dr. Lenczowski received his Ph.D. from the Johns Hopkins University School of Advanced International Studies.
He is the author of Soviet Perceptions of U.S. Foreign Policy (1982); The Sources of Soviet Perestroika (1990), Cultural Diplomacy: A Multi-faceted Strategic Asset of Soviet Power (1991 and other writings and addresses on U.S. foreign policy, public diplomacy, cultural diplomacy, counter-propaganda, political warfare, Soviet/Russian affairs, comparative ideologies, strategic deception, and integrated strategy.